I worked with Creatrs and Citi to promote Citi Double Cash card on Tumblr.
The brief was basically this: "Examples of people fudging the truth a lil bit when talking about music." It was somehow vague and specific at the same time. The hardest part was idea generation and coming with concepts where the fictional person wasn't just straight up lying.
I got tons and tons and tons of hate mail on tumblr for the "Does Your Crush Like This Band" flowchart. My excuse is that I've pretended like a million times to like bands so that people will like me, so like, this is just an autobiography thanks