I was asked by Creatrs to design and illustrate the header and footer of their holiday email (a sort of digital holiday card they sent to their clients). They wanted something that used both the Creatrs logo and the Tumblr logo (their parent company) and that carried a narrative through both.
The email mockup shown here gives you an idea of how the narrative played out to the viewer. First, all you see are the lights on "tumblr" flashing, but after reading the email, you realize that a mischievous Creatrs logo is unplugging/replugging the lights.
I've also included a lil early concept that didn't make the cut—the Tumblr and Creatrs secondary marks personified and sitting on Santa's lap, asking for everything in the world.