I worked with Creatrs and Jolly Rancher to promote Jolly Rancher to the #studyblr crowd on Tumblr.
Jolly Rancher had a family of characters that they wanted me to use in "studying for finals" situations. There is a big support group of studiers on Tumblr that hashtag their posts things like #studyblr and #studyspo. I researched these posts and used the visual language of studyblr to make the ads feel more relevant to the users' experience than some random ad mixed in with all of the studyspo.
Jolly Rancher was an amazing client and they sent me bags and bags of free Jolly Ranchers which are all gone now but I was very grateful for them.