In 2014, Tumblr started an agency called Creatrs that helps connects brands with artists. In 2015, Creatrs connected me with vitaminwater. We all worked together to create a series of ~branded content~ that vitaminwater then posted to Tumblr and other social media platforms.
An amazing thing about this project was that when I sent initial sketches over, one of the biggest changes vitaminwater asked for was for me to "remove the logo and product from the illustrations." Which is, like, the opposite of most feedback? So they really wanted me to make work that was "my work," you know? It was so great and a ton of fun to work on.