I worked with Product Designer Alex Torres to develop the architecture of this house of brands for a fintech startup.

Logo design, brand design, illustration, photography direction, brand architecture, and written language

Client has requested to remain anonymous—some names and logos have been changed.

The client needed a solution for their growing product offering. After doing vast market research, and several brand architecture explorations, Alex and I proposed the idea of a house of brands called Spectra. Each brand serves a unique consumer segment while creating an internal brand ecosystem that makes scalability less of a lift. We basically developed a way for the parent brand to white label its own products for itself, to make spinning out new brands simple and possible for a small team.